Meet Our Member / TiesPlanet.com
Ties Planet is a leading online retailer of neckwear and related accessories. The company was founded in 2006 by brothers, Andrew and Chris Bragg, who continue to be heavily involved in the operation of the business. We are based near Leeds, West Yorkshire and supply customers from over 190 countries.
Our website, www.tiesplanet.com, has established itself as a vital resource for those wishing to buy ties for events such as weddings and proms or everyday use. Bespoke ties are also produced to order and our reputation for high quality custom made items is spreading.
The product range continues to expand and currently stands at around 5,000, all of which we hold in stock and dispatch ourselves. It is impossible for High Street stores to offer this magnitude of choice, a key reason why our growth, alongside online shopping in general, continues apace.
We have an exceptionally strong focus on customer satisfaction. We have a growing number of happy customers, many of whom use our products on the most important days of their lives, such as weddings or testimonial dinners. That’s why we ensure that the service we offer and the ties and other products we supply are always out of this world.
How did you get your idea or concept for the business?
Whilst at university I made the decision to start a menswear shop, for little other reason than an interest in clothing and small business. This ambition materialised with myself and brother Chris setting up Ties Planet as an online retailer of men’s ties in 2006. Initially the aim was to provide a very time-effective way for men to shop for ties to wear in the office.
What was your mission at the outset?
At the outset, the mission was very much to provide a stylish range of men’s ties that could be purchased online within a few clicks and delivered to the customer’s door promptly. We simply wanted to provide quality ties at a competitive price whilst offering a high level of customer service. This mission hasn’t really changed over the last 11 years.
What products do you offer?
We now offer over 6,000 items on our website. These include ties, bow ties, socks, cufflinks, pocket squares, lapel pins and belts. We pretty much stock all types of men’s accessories on the website.
In addition to the retail website, we also offer a custom tie service whereby clubs, societies and companies can have a bespoke design produced to fit in with their identity. We offer the full service right from design to delivery of the finished ties.
To what do you attribute your success?
We have a very dedicated small team of people and we are all aware that ultimately our customers are of paramount importance. As such I believe we offer such a high level of customer service, which is very much appreciated.
What made you choose your current location?
Chris and I grew up in nearby Tingley and when it came to choosing premises wanted to stay as local as possible. We chose Morley and are very much glad we did so. Morley is very much a place in my heart so it is a pleasure to do something I love doing, in a town I love.
What is unique about your business?
Again, I’d say the fact we go above and beyond to meet and exceed customer expectations. We’ll always do everything we possibly can to supply what a customer needs even if it isn’t something we stock.
How do you see your own role in the company today?
I am still very much hands on and can’t see that changing. I like to think being at the forefront of the day-to-day running of the business helps generate a more personable company both for employees and customers.
If you had one piece of advice to someone just starting out, what would it be?
Have a goal/dream. Live and breathe it.
What are some qualities you’d like to see other business in Morley take advantage of?
Thinking big. It is entirely possible to conduct business nationally and internationally from a base in Morley and still benefit the local community.